• Ric Frampton

Have you designed a product or a pile of rotting junk?


If we categorised a product based on the length of time it actually did something and not by its intended purpose. Then have you designed a product or a pile of landfill.

It doesn’t matter if a product lasts for 10, 50, or even 100 years, if you haven’t engineered for separation and end of life, it will spend eternity in landfill.


How do you imagine your product?

Where is it right now?