Design Strategy


Duna mood board for John Lewis and Boss Design

Serif for Boss Design



Through design strategy we can understand the contributing factors that are used to convert ideas into commercial products.


There are often many points with varying priorities, that can create a puzzle that’s complicated to solve.

  • Quality

  • Price

  • Time

  • Market

  • Trends

  • Materials

  • Manufacturing

  • Supply

  • Volume

The aim is to build a project for a product, that meets demand at the right price, to relevant market.