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Design Strategy


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Duna mood board for John Lewis and Boss Design

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Serif for Boss Design

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Through design strategy we can understand the contributing factors that are used to convert ideas into commercial products.


There are often many points with varying priorities, that can create a puzzle that’s complicated to solve.

  • Quality

  • Price

  • Time

  • Market

  • Trends

  • Materials

  • Manufacturing

  • Supply

  • Volume

The aim is to build a project for a product, that meets demand at the right price, to relevant market.

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